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Mar
Consumer Resilience in Challenging Times – Ghana CPS Report
Ghana’s economy may be facing headwinds, but its consumers are proving remarkably resilient. Amid cautious
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Mar
Understanding Ghana’s Digital Consumer: Insight for Tech Brands
With the country’s consumers rapidly embracing mobile and online technologies, the way people shop, interact,
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Aug
The Rise of the Secondhand Markets in Africa Amid Economic Challenges
The first half of 2024 has been marked by significant economic challenges across West and
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Aug
The African Gen-Z: Understanding Sophistication on a Budget
As economic uncertainties loom large across the globe, one might expect younger consumers, especially those
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