25
Mar
Why are Traditional Banks Losing Africa’s Younger Consumers?
Today, in most parts of Africa, traditional banks are struggling to keep younger consumers engaged,
25
Mar
The Rising Acceptance of Functional Beverages in Africa
Functional beverages are at an all-time high in popularity in Africa, offering consumers more than
25
Mar
Wining in Ghana’s Dynamic Consumer Market – Recent Insights
Homegrown brands in sectors like beauty, food & beverage, and social development now have an
25
Mar
Consumer Resilience in Challenging Times – Ghana CPS Report
Ghana’s economy may be facing headwinds, but its consumers are proving remarkably resilient. Amid cautious
27
Aug
The African Gen-Z: Understanding Sophistication on a Budget
As economic uncertainties loom large across the globe, one might expect younger consumers, especially those
05
Jul
The Evolution of the Nigerian Consumer in a Challenging 2024
The Nigerian consumer in 2024 is facing a unique set of challenges. A confluence of
25
Jun
The New CSD Consumers in Nigeria: Gen-Zs, and an unusual suspect
Continuing our exploration of the Nigerian CSD market, let’s delve into a crucial aspect: the
25
Jun
Understanding the Market Trends in the Carbonated Soft Drinks Segment in Nigeria
Nigeria boasts a large and continuously growing population, traditionally a strong indicator of a thriving
19
May
4 Years of Tracking Happiness Index in Nigeria: Lessons Learned
Over the years, we’ve had the unique opportunity to delve into the intricate dynamics of
21
Mar
Beyond the Brainstorm: Why Ad Validation is the Secret Weapon of Successful Marketing Campaigns
Sure, a brainstorming session might spark a brilliant creative idea. However, relying solely on intuition
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