Paul is a highly experienced Market Research, Insights, and Consulting professional with over 15 years of experience leading teams in conducting comprehensive market research across various sectors globally.

He has a strong track record of collaborating with business teams to support brand growth and new product development through insightful research. He has worked on projects for leading companies such as British American Tobacco, Heineken, Arla Foods, PZ, and Nestle.

Paul has expertise in Innovation, Brand, and Customer Satisfaction research in Africa. He holds a diploma in Principles of Market Research from the University of Georgia and is a graduate of Obafemi Awolowo University.