Pierrine has a unique and deep understanding of the financial services landscape including financial brands, category challengers, disruptors, and organisations that are part of the financial ecosystem.
Africa is the global leader in mobile money.
Mobile financial services (MFS) span the full spectrum of financial services, from payments and current accounts, to savings, loans, investments, and insurance. Just over half of the 282 mobile money services operating worldwide are located in Sub-Saharan Africa, according to the GSMA.
In Africa today, there are 100 million active mobile money accounts (used by one in ten African adults). To compete in Africa’s diverse financial ecosystem, providers must offer distinctive services not only in payments and deposits, but across the spectrum of financial services.Pierrine specializes in strategies that drive brand awareness and engagement across a number of financial service verticals.
- Fintech
- Consumer Credit
- Mobile money services
- Microfinance
- Investment Banking
- Private Banking
Client Testimonial
“Pierrine Consulting runs our brand health tracker and have delivered excellently over time. The team is agile, thinks out-of the-box and displays in-depth knowledge of the financial services space. Happy to work with them”
Funmilayo Falola
Head - Brand and Communication/WEMA Bank
“Pierrine Consulting has been a long-standing partner, helping us keep tab of our brand equity and effectiveness of our comms strategy as a bank. The team is switched-on and always ready to bring growth-oriented thinking to the ‘table’. We are delighted to have them as our go-to-market research partner as a financial institution!”
Diran Olojo
VP - Corporate Communications/FCMB
Our teams possess extensive in-market experience that drives measurable growth for brands. Please reach out to us to learn more.