There have been recent growth in the food sector; driven by a more urbanized, middle-income consumer base that’s seeking more convenience, greater variety, and healthier options—especially foods that are locally sourced, easy to prepare, and aligned with their values.
But growth also brings challenges; from the volatility of cocoa production to supply chain inefficiencies, brands must be ready to adapt quickly and build resilience.
This report provides a clear view of the trends shaping consumer behavior and uncovers opportunities in ready-to-eat formats, local sourcing, and urban retail innovation. Whether you’re scaling an existing brand or planning market entry, this report offers data-backed insight into the evolving food economy in Ghana.
Here’s what’s in this report:
Key trends in urban food demand and health-driven preferences
Insights into supply chain challenges and how to address them
Opportunities in packaged goods, snacking, and functional foods
Strategic guidance for capturing value in a growing, complex market