– August 2024
In Nigeria, consumers are feeling the pinch, with 58% reporting a worsening financial situation over the last six months, and only 21% seeing any improvement in their household incomes.
This report offers critical insights into the evolving consumer landscape, helping brands understand the financial pressures shaping consumer behavior. Learn how to navigate these challenges and adapt your strategies to meet the changing needs and habits of your customers.
Complete the form to download the full report now, and discover actionable insights that will help you stay ahead in this uncertain environment.
We cover all your research needs in Africa, leveraging our in-dept sector knowledge in Food & Beverage Manufacturing, Financial Services, Beauty, and Social research; managed from regional hubs in Nigeria, Kenya and Ghana.
Get answers, not just data! Our Bespoke Research tackles your specific challenges with deep insights and actionable recommendations.
See what's next in your market. Our Innovation Trackers follow new products, services, and competitors so you can stay ahead of the curve.
Track the indices that matter Go beyond isolated data, leverage specific ongoing studies purpose-built for the needs of your brand.
Know whats selling! Assess your distribution channels and brand performance, helping you optimize your sales strategy.
Know how your brand stacks up. Our Brand Health Trackers measure consumer perception of your brand against the competition.
Gain insights across Africa. Multi-country studies, combining quantitative and qualitative research to give you a holistic view of African markets.
