13
Mar
AI, SaaS, and the Future of Africa’s Tech Industry —Who Wins?
Africa’s tech industry is expanding rapidly, but a major hurdle remains: the shortage of skilled
14
Nov
AI-based Online Listening in African Market Research
For African brands, where trends and opinions shift quickly across diverse social and cultural landscapes,
14
Nov
Multilingual Sentiment Analysis in African Market Research
In our line of work, analysis has become an invaluable tool, providing brands with insights
14
Nov
How AI-Powered Transcription Tools and Market Research in Africa
In Africa, language is not just a means of communication; it is deeply tied to
14
Nov
The African Perspective on ‘A.I in Research’
Africa’s journey with artificial intelligence (AI) started gradually, but it has recently gained significant traction,
18
Oct
Unlocking the Full Potential of Social Media Listening Tools in Africa
Social media listening tools have become indispensable for businesses looking to gain real-time insights into
19
Sep
Balancing Consumer Aspirations with Economic Realities in Africa
The economic realities of many African countries have been tough for young consumers. High unemployment
05
Jul
How Social Listening Empowers NGOs and Impact-driven Projects in Africa
In today’s fast-paced world filled with information, understanding the changing needs of communities is more
13
Jun
Enhancing Financial Inclusion Through Africa-tailored Research
A great advantage of tech-based financial solutions lies in their inherent ability to collect usage
22
May
Fintech Innovation and the Evolving Blockchain Regulatory Space in Africa
Today, African fintechs are exploring blockchain technology and cryptocurrencies, with various kinds of innovations that
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