28
Apr
Digital Banking in Africa: Meeting the New Consumer Expectations
With a median age of just 19.7 years, Africa holds the world’s youngest population. This
02
Apr
Driving Brand Resilience in Ghana through Localized Marketing
In recent years, significant disparities in inflation rates have become evident, with regions like the
02
Apr
Ghana’s Rising Inflation: Strategies for Price Resilience
Ghana’s economy has been facing persistent inflation for a while now, and this has affected
25
Mar
Why are Traditional Banks Losing Africa’s Younger Consumers?
Today, in most parts of Africa, traditional banks are struggling to keep younger consumers engaged,
21
Mar
The Rise of Africa’s Digital Consumer: What It Means for Brands
More people than ever are using social media—not just to connect with friends but to
13
Mar
The Rise of a New Generation of Digital Earners in Africa
A new class of earners is emerging—one that is digital-first, globally connected, and financially agile.
25
Feb
The Influencer Economy in Africa: Social Media and Digital Entrepreneurs
In today’s hyperconnected world, platforms like TikTok are rewriting the rules of success for African
25
Feb
TikTok and New Generation of High Earners in Africa
For many African creatives, TikTok has become more than just an entertainment platform—it’s a gateway
13
Feb
Content Creators: Redefining The Earning Class in Africa
Today in Africa, traditional career paths are giving way to a new way of earning
11
Feb
The African Gen Z: Redefining Brand Engagement
Africa’s Generation Z (Gen Z), born between 1997 and 2009, represents a significant and dynamic
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