25
Jun
Evolving Consumer Expectations in Nigeria: Balancing Value, Health & Taste
In this piece, we delve deeper into how food and beverage brands can adapt their
25
Jun
The Impact of the Economy on Changing Consumer Preferences in Nigeria
Inflation soared to a staggering 19.62% in May 2024 (World Bank) – a significant blow
19
May
4 Years of Tracking Happiness Index in Nigeria: Lessons Learned
Over the years, we’ve had the unique opportunity to delve into the intricate dynamics of
14
May
How Online Communities are Reshaping Consumer Expectations
Today’s consumers are no longer passive recipients of marketing messages. With the wealth of information
26
Feb
Nigeria’s Economic Challenges and its Impact on Consumers
As it stands, Nigeria is grappling with a challenging economic situation, characterized by skyrocketing inflation
21
Nov
Africa 2024: A Future Powered by Technology, Education, and Empowerment
As we stand on the precipice of 2024, Africa is poised for an era of
16
Oct
Navigating Consumer Resilience in Nigeria: Insights for Brands
In today’s ever-evolving world, where markets are shaped by a myriad of factors, from economic
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