15
Oct
Nigerian Consumer Pulse Study – August 2024
As Nigeria grapples with rising living costs and economic instability, the findings from our Nigerian
16
Sep
3 Things You Must know About Your Gen Alpha Consumers
As Africa’s population continues to grow, so does the emergence of a powerful new consumer
11
Sep
Balancing Value with Affordability in Foods and Beverages
With the impact of inflation and currency volatility in Africa, food and beverage brands are
11
Sep
Hacking Growth in Africa’s Beauty Sector through Loyalty Programs
In a challenging economic climate where consumers are forced to prioritize essential items, luxury purchases
10
Sep
The African Gen Z Consumer and Their Relationship with Money
Africa’s Gen Z is driving fundamental changes in financial behaviour and services, shaping the future
29
Aug
The Rise of the Secondhand Markets in Africa Amid Economic Challenges
The first half of 2024 has been marked by significant economic challenges across West and
27
Aug
The African Gen-Z: Understanding Sophistication on a Budget
As economic uncertainties loom large across the globe, one might expect younger consumers, especially those
06
Jul
Young Alcohol Consumers in Nigeria and the Demand for Premium
A key trend driving this change in the Nigerian Alcoholic Beverage space is the shift
05
Jul
The Evolution of the Nigerian Consumer in a Challenging 2024
The Nigerian consumer in 2024 is facing a unique set of challenges. A confluence of
28
Jun
Beyond Necessities: What Young African Consumers Truly Want
Africa is experiencing a fascinating economic transformation, fueled in large part by a powerful demographic
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