02
Apr
Driving Brand Resilience in Ghana through Localized Marketing
In recent years, significant disparities in inflation rates have become evident, with regions like the
02
Apr
Ghana’s Rising Inflation: Strategies for Price Resilience
Ghana’s economy has been facing persistent inflation for a while now, and this has affected
25
Mar
Why are Traditional Banks Losing Africa’s Younger Consumers?
Today, in most parts of Africa, traditional banks are struggling to keep younger consumers engaged,
25
Mar
Wining in Ghana’s Dynamic Consumer Market – Recent Insights
Homegrown brands in sectors like beauty, food & beverage, and social development now have an
25
Mar
Consumer Resilience in Challenging Times – Ghana CPS Report
Ghana’s economy may be facing headwinds, but its consumers are proving remarkably resilient. Amid cautious
25
Mar
Understanding Ghana’s Digital Consumer: Insight for Tech Brands
With the country’s consumers rapidly embracing mobile and online technologies, the way people shop, interact,
21
Mar
The Rise of Africa’s Digital Consumer: What It Means for Brands
More people than ever are using social media—not just to connect with friends but to
13
Mar
The Rise of a New Generation of Digital Earners in Africa
A new class of earners is emerging—one that is digital-first, globally connected, and financially agile.
27
Jan
Africa’s Economy in 2025: Growth, Challenges, and Opportunities
Africa’s economic prospects for 2025 are a topic of keen interest among business leaders, investors,
09
Jan
Implications of Ghana’s Political Transition on Consumer Choices
West African giant, Ghana is now at a critical time, facing its worst economic crisis
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