26
Mar
Redefining Beauty – Wellness, Technology and Personalization
Traditionally, beauty in many African cultures was closely tied to grooming, cosmetics, and skincare routines,
20
Jan
Adapting to Africa’s Beauty Market Trends in 2025
From skincare to haircare, beauty routines across the continent are being influenced by new trends,
20
Jan
Fostering Diversity and Innovation in Africa’s Beauty Industry
In recent years, African beauty brands have been at the forefront of merging traditional, culturally
28
Nov
The Irony of ‘Organic’ Beauty Products in African Markets
In the global shift toward natural beauty over the last few years, Africa stands out
11
Sep
Hacking Growth in Africa’s Beauty Sector through Loyalty Programs
In a challenging economic climate where consumers are forced to prioritize essential items, luxury purchases
18
Jul
Beauty Authenticity: The Power of User-Generated Content
The modern beauty consumer craves transparency and results, and so today’s audience demands to see
16
Jul
Building Strong Advocacy Programs in the African Beauty Sector
Social media and online communities are actively shaping how consumers perceive beauty brands. Today’s beauty
15
Apr
Why Personalization Matters to African Beauty Consumers
Africa boasts the widest range of skin tones globally; from rich dark skin tones to
15
Apr
How Technology is Changing Online Cosmetics Sales for the Better
The beauty of online shopping extends far beyond the convenience it gives the consumer to
08
Apr
The Intersection of Tradition and Technology in Africa’s Beauty Industry
In recent years, a powerful and transformative trend has been sweeping across Africa’s beauty landscape:
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