25
Mar
The Shift to Digital Distribution in Africa’s Beverage Market
As consumers become more digitally connected, beverage brands are discovering new and innovative ways to
25
Mar
Wining in Ghana’s Dynamic Consumer Market – Recent Insights
Homegrown brands in sectors like beauty, food & beverage, and social development now have an
25
Mar
Consumer Resilience in Challenging Times – Ghana CPS Report
Ghana’s economy may be facing headwinds, but its consumers are proving remarkably resilient. Amid cautious
25
Mar
Understanding Ghana’s Digital Consumer: Insight for Tech Brands
With the country’s consumers rapidly embracing mobile and online technologies, the way people shop, interact,
21
Mar
The Rise of Africa’s Digital Consumer: What It Means for Brands
More people than ever are using social media—not just to connect with friends but to
13
Mar
The Rise of a New Generation of Digital Earners in Africa
A new class of earners is emerging—one that is digital-first, globally connected, and financially agile.
13
Mar
AI, SaaS, and the Future of Africa’s Tech Industry —Who Wins?
Africa’s tech industry is expanding rapidly, but a major hurdle remains: the shortage of skilled
25
Feb
Gen Z’s Are Drinking Less, But Embracing RTD: The African Angle
Despite consuming approximately 20% less alcohol than previous generations, Gen Z is connecting more deeply
25
Feb
The Influencer Economy in Africa: Social Media and Digital Entrepreneurs
In today’s hyperconnected world, platforms like TikTok are rewriting the rules of success for African
25
Feb
TikTok and New Generation of High Earners in Africa
For many African creatives, TikTok has become more than just an entertainment platform—it’s a gateway