25
Jun
The New CSD Consumers in Nigeria: Gen-Zs, and an unusual suspect
Continuing our exploration of the Nigerian CSD market, let’s delve into a crucial aspect: the
25
Jun
Understanding the Market Trends in the Carbonated Soft Drinks Segment in Nigeria
Nigeria boasts a large and continuously growing population, traditionally a strong indicator of a thriving
25
Jun
Evolving Consumer Expectations in Nigeria: Balancing Value, Health & Taste
In this piece, we delve deeper into how food and beverage brands can adapt their
25
Jun
The Impact of the Economy on Changing Consumer Preferences in Nigeria
Inflation soared to a staggering 19.62% in May 2024 (World Bank) – a significant blow
13
Jun
Enhancing Financial Inclusion Through Africa-tailored Research
A great advantage of tech-based financial solutions lies in their inherent ability to collect usage
22
May
Fintech Innovation and the Evolving Blockchain Regulatory Space in Africa
Today, African fintechs are exploring blockchain technology and cryptocurrencies, with various kinds of innovations that
19
May
4 Years of Tracking Happiness Index in Nigeria: Lessons Learned
Over the years, we’ve had the unique opportunity to delve into the intricate dynamics of
14
May
How Online Communities are Reshaping Consumer Expectations
Today’s consumers are no longer passive recipients of marketing messages. With the wealth of information
02
May
The Rise of Food Delivery Apps in Africa: Innovations and Challenges
In recent years, food delivery apps have become an integral part of the African food
02
May
The Regulatory Ordeal of Wallet Banking in Africa
Africa is experiencing a surge in mobile wallet adoption, driven by a largely unbanked population
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