27
Nov
Changing the Gender Inequality Narrative for the African Girl Child
Gender inequality remains a persistent challenge across Africa, particularly for young girls. The disadvantages they
14
Nov
AI-based Online Listening in African Market Research
For African brands, where trends and opinions shift quickly across diverse social and cultural landscapes,
14
Nov
Multilingual Sentiment Analysis in African Market Research
In our line of work, analysis has become an invaluable tool, providing brands with insights
14
Nov
How AI-Powered Transcription Tools and Market Research in Africa
In Africa, language is not just a means of communication; it is deeply tied to
14
Nov
The African Perspective on ‘A.I in Research’
Africa’s journey with artificial intelligence (AI) started gradually, but it has recently gained significant traction,
11
Nov
Best Practices for Multi-country Market Research in Sub-Saharan African
In recent times, Africa has been seen as a great prospect for businesses, especially multinationals.
18
Oct
Unlocking the Full Potential of Social Media Listening Tools in Africa
Social media listening tools have become indispensable for businesses looking to gain real-time insights into
16
Oct
NEWS: Pierrine Consulting Wins Big at Marketing Edge Awards 2024
Lagos, Nigeria – October 3, 2024 – Pierrine Consulting, a leading African Insight Consultancy was
15
Oct
Nigerian Consumer Pulse Study – August 2024
As Nigeria grapples with rising living costs and economic instability, the findings from our Nigerian
25
Sep
The Future of Market Research in Africa: What is to Come
Africa, home to over 1.2 billion people across 54 countries, presents a complex yet dynamic
Our teams possess extensive in-market experience that drives measurable growth for brands. Please reach out to us to learn more.