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Content Creators: Redefining The Earning Class in Africa
Today in Africa, traditional career paths are giving way to a new way of earning
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Health-Focused Beverage Innovation
A Playbook for Brands in Africa As consumers become more health-conscious, they no longer seek
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The African Gen Z: Redefining Brand Engagement
Africa’s Generation Z (Gen Z), born between 1997 and 2009, represents a significant and dynamic
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10 Years of Pierrine; A Culture That Begets Excellence
A decade ago, Pierrine Consulting set out with a bold vision: to redefine excellence, embrace
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Africa’s Economy in 2025: Growth, Challenges, and Opportunities
Africa’s economic prospects for 2025 are a topic of keen interest among business leaders, investors,
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Adapting to Africa’s Beauty Market Trends in 2025
From skincare to haircare, beauty routines across the continent are being influenced by new trends,
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Fostering Diversity and Innovation in Africa’s Beauty Industry
In recent years, African beauty brands have been at the forefront of merging traditional, culturally
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Multinational FMCGs in Africa and Currency Volatility Risks
Currency fluctuations have always been a critical concern for multinational companies operating in emerging markets,
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2025 Nutrition Trends in African Markets: Part 2
As we continue to explore the evolving nutrition trends shaping the African food and beverage
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2025 Nutrition Trends in African Markets: Part 1
This year, we predict that the African food and beverage industry will continue to experience
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