The Rise of Africa's New Money

Understanding the Digital Earning Class

In 2024, Africa’s digital economy contributed over $180 billion to GDP, with forecasts suggesting growth beyond $300 billion by 2025. This report delves into the rapid rise of self-made young African millionaires—from social media influencers to crypto traders—reshaping the continent’s economy.

Examining the Impact of Africa’s Emerging Digital Wealth

In this report, you will learn how your brand can effectively engage with this new, dynamic wealth class and tap into opportunities created by a shift towards digital innovation.

Why Pierrine?

We cover all your research needs in Africa, leveraging our in-dept sector knowledge in Food & Beverage Manufacturing, Financial Services, Beauty, and Social research; managed from regional hubs in Nigeria, Kenya and Ghana.

Bespoke Research

Get answers, not just data!
Our Bespoke Research tackles your specific challenges with deep insights and actionable recommendations.

Innovation Trackers

See what's next in your market.
Our Innovation Trackers follow new products, services, and competitors so you can stay ahead of the curve.

Customized Trackers

Track the indices that matter
Go beyond isolated data, leverage specific ongoing studies purpose-built for the needs of your brand.

Retail Audits

Know whats selling!
Assess your distribution channels and brand performance, helping you optimize your sales strategy.

Brand Health Tracker

Know how your brand stacks up.
Our Brand Health Trackers measure consumer perception of your brand against the competition.

Pan-Africa Fieldwork

Gain insights across Africa.
Multi-country studies, combining quantitative and qualitative research to give you a holistic view of African markets.