Lagos, Nigeria – October 3, 2024 – Pierrine Consulting, a leading African Insight Consultancy was recently awarded the Edge Outstanding Marketing Research Company of the Year at the prestigious Edge Awards ceremony, hosted by Marketing Edge Magazine on Saturday, September 28, 2024, in Lagos. This recognition marks a significant milestone for the company and further underlines the firm’s achievements and growth in recent years; delivering impactful insights, innovative solutions, and co-creating the future with brands across various African markets.

The award ceremony, which coincided with the 21st anniversary of Marketing Edge Magazine, acknowledged the pivotal role of industry leaders in brand journalism, marketing, and advertising over the past two decades. The Publisher/CEO of Marketing Edge Magazine, John Ajayi, highlighted the importance of recognizing excellence in the industry, highlighting that the “…contributions of the winners have indeed brought out the best in the industry”.

According to the organizers, Pierrine Consulting was recognized for its “Rising brand equity and sterling performance over and above its peers in the last one year”—a testament to the dedication, creativity, and passion of the incredible ‘trybe’ at Pierrine Consulting; working on various high-stake research projects that have led to various brand innovations in the beauty, food and beverage, finance, and non-profit sectors.

Speaking about the Award, Seyi Adeoye, CEO of Pierrine Consulting, expressed his gratitude, saying “We are incredibly honored to be recognized as the Edge Outstanding Marketing Research Company of the Year. This award reflects the hard work and dedication of our Trybe, and it is a validation of our commitment to empowering brands with actionable insights that resonate deeply with consumers across Africa.”

He further added, “This award will continue to fuel our passion to push boundaries, expand our footprint across Africa, and develop cutting-edge technology solutions that provide real value to the brands we serve. It’s a proud moment for us as a team, strengthening our commitment to helping brands co-create the future.”

Marketing Edge Awards

The award recognizes Pierrine’s rising brand equity and stellar performance in the market research industry

Pierrine Consulting has also recently expanded its operations into Ghana, Ivory Coast and Kenya; expanding its capabilities or multi-country research work in different parts of Africa. The company’s efforts to transform field data into strategic insights have established it as a tech-focused insights powerhouse, driving real change and measurable success for some of the biggest names on the continent.

 

About Pierrine Consulting

Pierrine Consulting is a leading insight consultancy specializing in market research data collection, insights, and analysis across multiple industries, including beauty, food and beverage, finance, and the non-profit sector. With a strong presence in Nigeria, Ghana, Kenya, and South Africa, we provide innovative qualitative and quantitative research services that drive informed decision-making for businesses seeking to succeed in diverse African markets.

At Pierrine Consulting, we understand that in-depth, accurate market research is the foundation of business growth. Our expertise includes market segmentation research, enabling brands to identify and engage the right consumer segments in Nigeria, Ghana, Kenya, and South Africa. Whether it’s qualitative research services that uncover the “why” behind consumer behaviours or quantitative research services for precise data analysis, we deliver insights tailored to the unique challenges and opportunities of each region.

We also specialize in development studies and social research, helping organizations and governments navigate complex social issues and development challenges in Africa’s rapidly changing landscape. Our secondary research services further support brands by providing comprehensive, data-driven insights that complement primary research efforts.

At the core of Pierrine Consulting’s approach is our commitment to co-inventing the future alongside the brands we work with. Leveraging advanced technologies, creative methodologies, and our deep understanding of African markets, we empower businesses to innovate, grow, and succeed in one of the world’s most dynamic regions.

As the leading market research agency in Africa, we pride ourselves on our ability to deliver high-quality research and actionable insights that transform business strategies. Whether you’re looking for expertise in market segmentation, consumer insights, or data-driven market research in Nigeria, Ghana, Kenya, or South Africa, Pierrine Consulting is your trusted partner.

Unlock the power of data and drive success with Pierrine Consulting, where we turn insights into impactful strategies for your brand.